The genesis of Soho Citizen was an epiphany. While Ayad appreciated the allure and sophistication of high-end restaurants in person, he noticed a stark contrast in their online representation. Many exquisite venues simply didn't translate their charm and elegance into the digital world. This disparity sparked a resolve in Ayad to bridge the gap.
Our mission at Soho Citizen is two-fold. Firstly, we specialize in auditing the digital footprint of restaurants, meticulously analyzing every aspect of their online presence. From websites to reviews and social media activity, we provide actionable insights to ensure their digital identity reflects the excellence of their in-person experience.
Secondly, we harness the power of sentiment analysis to track and interpret customer feedback over time. By understanding the patterns in praise and criticism, we uncover what resonates with diners and what needs improvement. This approach helps restaurants refine their offerings, address challenges proactively, and build stronger connections with their audience.
At Soho Citizen, we believe that a restaurant’s story doesn’t end at the table—it lives on in every digital interaction. Through our audits and analysis, we transform how venues are perceived online, ensuring their reputation shines as brightly as their cuisine.
