We specialize in crafting a bespoke branding experience that resonates with the refined tastes of your clientele.
Our comprehensive suite of services transformed Calipso’s online presence into a digital masterpiece, mirroring the elegance and sophistication of Istanbul's culinary gem.
Content Strategy
Audience:
Seafood aficionados seeking authentic, fresh fish dishes.
Couples and families looking for a memorable dining experience.
Gourmets who appreciate Michelin-starred quality and innovative seafood cuisine.
Key Message:
Experience the allure of the sea with Calipso Fish's fresh, locally-sourced seafood, served in an intimate and elegant setting.
Value Propositions:
Fresh, locally-sourced seafood, emphasizing seasonal varieties.
A culinary journey with innovative seafood dishes inspired by traditional Turkish cuisine.
Intimate and elegant dining atmosphere, perfect for special occasions.
Expert chefs creating unforgettable dining experiences.
Committed to sustainability and responsible sourcing.
Flow Build Themes:
Fresh from the Sea: Dive into the richness of the ocean with our seasonally fresh fish, prepared to perfection.
Culinary Excellence: Michelin-starred dining that marries traditional flavors with contemporary techniques.
An Unforgettable Experience: Not just a meal, but a journey through the tastes and stories of the sea.
Sustainability on Your Plate: Savor the taste of responsibly sourced seafood that respects the ocean's bounty.
Campaign Angles:
The Taste of the Ocean: Fresh, flavorful, unforgettable.
Where Tradition Meets Innovation: A new take on seafood cuisine.
Celebrate life's special moments with a Michelin-starred experience.
A journey through the depths of flavor with every dish.
Savor the richness of the sea in every bite.
Responsible Indulgence: Exquisite seafood with a conscience.
It starts with a rough draft, and ends with a celebration
Every great journey starts with a spark of inspiration. Whether you're aspiring to inaugurate a culinary venture or elevate a passion to the next level, it all starts here. With our expertise, your vision for a unique and sophisticated dining experience can come to life, captivating the hearts and palates of your clientele.
Client
Calipso Fish
Year
01/03/2023
Project Timeline
Results
Post-rebranding, Calipso Fish experienced a 40% increase in website traffic and a 30% increase in online reservations.
Social media engagement soared by 50%, with a significant rise in followers and interactions.
The targeted advertising campaign resulted in a 35% increase in new customer acquisitions.
Email marketing campaigns led to a 25% increase in repeat customer reservations.
Positive online reviews increased by 45%, enhancing the restaurant's reputation and visibility.
Phase 1: Branding Package and Digital Rebranding & Identity
Weeks 1-2: Initial Assessment and Planning
Conducted a thorough brand audit to assess Calipso Fish's existing online presence.
Developed a comprehensive rebranding strategy that aligns with the restaurant's elegance and reputation.
Weeks 3-4: Implementation of Digital Rebranding
Redesigned the logo and visual elements to refine the online image.
Updated digital interfaces across all platforms for a consistent and sophisticated appearance.
Phase 2: Professional Photography and Custom Website Design
Weeks 5-6: Professional Photography Session
Arranged a photo shoot to capture the essence of Calipso Fish's dining experience, including dishes and ambiance.
Integrated these high-quality images into all digital platforms.
Weeks 7-8: Website Redesign and Launch
Developed a custom, user-friendly website that reflects the restaurant's personality and ethos.
Launched the new website, providing an immersive online experience for visitors.
Phase 3: Social Media Revamp and Conversion Optimization
Weeks 9-10: Social Media Overhaul
Curated and managed Calipso Fish's social media profiles.
Created engaging content that resonated with the target audience, amplifying the brand's voice.
Weeks 11-12: Launch of Conversion-Optimized Landing Pages
Designed and deployed landing pages that balance aesthetics with user experience.
Applied strategic structuring to drive conversions and encourage online reservations.
Phase 4: Partnerships and Targeted Advertising
Weeks 13-14: Establishing Partnerships
Identified and collaborated with local influencers, food bloggers, and culinary events.
Initiated special promotions and cross-marketing efforts.
Weeks 15-16: Precision-Targeted Advertising Campaign
Launched targeted advertising campaigns focusing on neighborhoods and demographics with high booking potential.
Leveraged data analytics to reach potential diners effectively.
Phase 5: Retention Marketing and Tailored Content Strategy
Weeks 17-18: Implementing Retention Marketing
Developed an email marketing system to collect customer emails.
Deployed AI-driven automated campaigns to retarget customers, encouraging repeat reservations.
Weeks 19-20: Content Strategy Development
Developed a tailored content strategy focusing on the restaurant's unique selling points.
Created versatile campaign materials for diverse marketing platforms.
Phase 6: Reputation Management and Ongoing Analysis
Weeks 21-22: Reputation Management Initiation
Implemented systems to monitor and respond to online reviews and feedback.
Applied strategies to boost positive reviews and constructively address negative feedback.
Weeks 23-24: Review and Analysis
Conducted a comprehensive review of the campaign's impact.
Adjusted strategies based on data analysis and customer feedback.
