We specialize in crafting a bespoke branding experience that resonates with the refined tastes of your clientele.
Our comprehensive suite of services has elevated MIKLA's online presence into a digital tour de force, reflecting the elegance and sophistication of Istanbul's renowned culinary jewel.
Content Strategy
Audience:
Food enthusiasts keen on exploring authentic Turkish flavors using the finest local ingredients.
Couples and families seeking a unique and sophisticated dining experience.
Gourmet connoisseurs who value Michelin-starred creativity and quality, particularly in Turkish cuisine.
Key Message:
Discover the essence of Turkish culinary art at Mikla, where top-quality, non-seafood Turkish
ingredients are transformed into Michelin-starred masterpieces, offering an exceptional and memorable dining experience.
Value Propositions:
A selection of the finest, locally-sourced Turkish ingredients, focusing on quality and
authenticity.
A culinary adventure featuring innovative dishes that celebrate traditional Turkish flavors in a
modern interpretation.
An upscale and inviting dining atmosphere, ideal for both intimate occasions and family
gatherings.
Expert chefs dedicated to crafting extraordinary and memorable culinary experiences.
A commitment to sustainability and ethical sourcing of ingredients.
Flow Build Themes:
From the Land to Your Plate: Experience the richness of Turkish terroir with our meticulously
selected ingredients, cooked to perfection.
Culinary Prowess: A Michelin-starred gastronomic journey that blends age-old Turkish recipes
with avant-garde cooking techniques.
A Memorable Encounter: More than a meal – a cultural immersion into the heart of Turkey’s
culinary heritage.
Ethical and Sustainable Choices: Enjoy dishes made with responsibly sourced ingredients, reflecting our dedication to the environment and local communities.
Campaign Angles:
The Essence of Turkey: Rich, authentic, unforgettable.
Where Tradition Meets Culinary Innovation: A fresh perspective on Turkish cuisine.
Celebrate life’s special moments with an exceptional Michelin-starred experience.
A voyage through the diverse flavors of Turkey with every dish.
Relish the depth of Turkish cuisine in every bite.
Conscientious Gourmet: Exquisite Turkish dishes crafted with a commitment to sustainability.
From the first sketch to the final toast, every culinary odyssey is born from a seed of ingenuity.
In the realm of gastronomy, whether launching a new restaurant or refining a seasoned passion, the adventure starts with us. Utilizing our culinary mastery, we sculpt your vision into an extraordinary and chic dining tableau, enchanting the senses and palates of your diners.
Client
MIKLA
Year
01/04/2023
Project Timeline
Results
Following its rebranding, Mikla saw a 35% surge in website traffic and a notable 25% rise in
online reservations.
The restaurants social media engagement jumped by 45%, marked by an increase in followers
and higher interaction rates.
Mikla’s targeted advertising initiatives led to a 30% growth in new customer acquisitions.
Effective email marketing strategies resulted in a 20% boost in repeat customer reservations.
There was a 40% increase in positive online reviews, significantly elevating Mikla’s reputation and online presence.
Phase 1: Branding Package and Digital Rebranding & Identity
Weeks 1-2: Initial Assessment and Strategic Planning
Performed a detailed brand analysis to evaluate Mikla's current online presence.
Formulated a rebranding strategy tailored to Mikla's unique Turkish culinary essence and prestige.
Weeks 3-4: Digital Brand Refresh
Revamped the logo and visual identity to enhance Mikla's digital impression.
Overhauled digital platforms for a unified and elegant online presence.
Phase 2: High-End Photography and Website Design
Weeks 5-6: Professional Photography Shoot
Conducted a photography session showcasing Mikla’s exquisite dishes and sophisticated atmosphere.
Incorporated these premium photos into all digital channels.
Weeks 7-8: Website Overhaul and Launch
Created a bespoke, intuitive website that mirrors Mikla’s character and culinary philosophy.
Unveiled the new website, enriching the online visitor experience.
Phase 3: Social Media Transformation and Conversion Enhancement
Weeks 9-10: Social Media Revitalization
Refined Mikla's social media profiles, aligning them with the brand's narrative.
Generated captivating content that engaged and expanded the restaurant's audience.
Weeks 11-12: Conversion-Focused Landing Pages
Designed aesthetically pleasing, user-centric landing pages.
Optimized these pages to boost online reservations and conversions.
Phase 4: Strategic Partnerships and Targeted Marketing
Weeks 13-14: Partnership Development
Partnered with local influencers and food enthusiasts, and engaged in culinary community events.
Initiated collaborative promotions and marketing ventures.
Weeks 15-16: Focused Advertising Efforts
Deployed advertising campaigns targeting specific localities and demographic groups.
Utilized data insights to effectively connect with prospective diners.
Phase 5: Customer Retention and Bespoke Content Strategy
Weeks 17-18: Customer Retention Initiatives
Established an email marketing framework for customer engagement.
Launched AI-enhanced campaigns for customer re-engagement and repeat visits.
Weeks 19-20: Content Strategy Rollout
Developed a content strategy highlighting Mikla’s distinctive offerings.
Produced adaptable marketing content for various channels.
Phase 6: Reputation Enhancement and Continuous Analysis
Weeks 21-22: Reputation Management Activation
Implemented a system to monitor, respond to, and improve online reviews and customer feedback.
Executed tactics to amplify positive reviews and address any negative perceptions constructively.
Weeks 23-24: Campaign Evaluation and Adaptation
Undertook a full evaluation of the campaign’s effectiveness.
Refined the approach based on analytical insights and customer responses.
